Your Shopify store connects to Meta and Google through a layer of tracking infrastructure — Conversions API, product feeds, attribution settings, event deduplication. When this infrastructure is configured correctly, the ad platforms receive accurate data about your customers and purchases, and their algorithms can optimize your campaigns effectively.
In most Shopify stores, this infrastructure is misconfigured or incomplete. Not because the merchant did something wrong — because the correct configuration requires technical knowledge that shouldn't be necessary to run a business.
Mizan fixes this. The app connects to your Shopify store and your Meta and Google ad accounts, audits the infrastructure between them, and fixes what's broken. Then it shows you a reconciliation dashboard — what your ad platforms claim they generated vs. what your Shopify store actually recorded as orders and revenue.
Three things, nothing else
Infrastructure audit and auto-fix. Mizan checks your Meta Conversions API configuration, your Google Merchant Center product feed health, your attribution settings, and your event deduplication. Where settings are wrong — the attribution window, the existing customer definition, the data sharing level, the product feed categorization — we fix them automatically through the platform APIs. For deeper server-side tracking enhancement beyond what the APIs can configure, we recommend Littledata. They specialize in enhanced CAPI implementation and do it better than anyone.
Reconciliation dashboard. Two columns: what Meta and Google claim, what Shopify recorded. The gap between them is the truth about your advertising performance. No other Shopify app shows you this comparison. Every dashboard you've seen before trusts the platforms' self-reported numbers. We show you both sides and let you decide.
Plain-language guidance. When the audit finds a problem, we explain what it means, what it's costing you, and what to do about it. No jargon, no hand-waving, no "contact your developer." Specific steps you can follow yourself — or that you can hand to your agency with "do this."
That's it. No campaign management. No creative tools. No bid optimization. No analytics suite. Just infrastructure that works, numbers you can trust, and clear guidance on what to do next.
Who built this
I'm Narain. I spent a decade inside Meta working on the advertising systems that GCC merchants are now struggling with. I was part of the team that built Advantage+ Shopping Campaigns — the AI-driven campaign type that most Shopify merchants should be using but most agencies override. I worked on Instagram Shopping x Shopify, connecting the commerce experience directly to the ad platform. I led Core Ads Growth globally, and I started my Meta career in Dubai, which means I've seen first-hand what works and what breaks in this specific market.
One of the reasons I left Meta is because I realized the people who need this knowledge most — small business owners spending their own money on ads — are the people who have the least access to it. The certified partner ecosystem is designed for enterprise spend. The freelancer market produces volume, not quality. And the platforms themselves are getting more complex with every API migration and privacy change.
Mizan encodes what I learned inside Meta into a tool that any Shopify merchant can use. The auto-configuration isn't generic best practices — it's built on what Meta's own teams would recommend, because I helped build those recommendations. And the guidance isn't hedged or equivocal, because I've seen the data on what actually works.
I'm also honest about what Mizan doesn't do yet. We don't manage campaigns. We don't generate creative. We don't promise magical ROAS improvements. What we do is fix the plumbing — the invisible infrastructure layer that determines whether your campaigns can perform. If your tracking is broken, no amount of campaign optimization will produce accurate results. Fix the foundation first. Everything else follows.
Who Mizan is for
Mizan is built for Shopify merchants in the UAE, Saudi Arabia and rest of the GCC who are already spending on Meta and/or Google ads. You have a functioning store, you have ad accounts with historical data, and you can't reconcile the numbers. Your Meta dashboard says one thing, Google says another, and your bank account says a third.
You've probably hired an agency or freelancer and been disappointed. You're not sure if the problem is the agency, the platforms, or your own setup. The answer is likely: your tracking infrastructure is broken in ways nobody told you about, and neither you nor your agency can see it.
You evaluate success by what hits your bank account, not by what Meta's dashboard claims. You want to know the real number — even if the real number is lower than what you've been told.
If that's you, Mizan was built for your problem.
What's coming
Mizan is in its earliest stage. The core product — audit, auto-fix, reconciliation dashboard — is what we're building now. The first version ships to a small group of merchants for testing. We'll learn what breaks, what matters most, and what merchants actually look at.
If you're a Shopify merchant in the GCC running Meta or Google ads and you want to be among the first to test Mizan, the guides on this site give you everything you need to understand the problem. Read them. If what you read matches your experience, we should talk.